Taco Bell is bringing again a fan-favorite menu merchandise | CNN Enterprise

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Taco Bell is bringing again a fan-favorite menu merchandise, however it’s a must to act quick.

Crispy rooster wings are again for a restricted time, following a profitable addition final yr. Every order comprises eight bone-in wings coated in a queso seasoning, and prices $6.99. Wings go on sale starting January 26 via February 9 — every week longer than final yr’s run.

New this yr is a “wings filter” on its app that exhibits which Taco Bell areas have the wings. That may seemingly assist loyal followers who went wild for the stunning addition final yr.

Additionally starting subsequent week for a restricted time, Taco Bell can be promoting a $22 “Final GameDay Field” that options one Mexican Pizza, 4 crunchy tacos and eight wings.

Quick meals chains, together with Taco Bell, are all the time shaking up their menu to attract consideration and appeal to social media consideration as a approach to minimize via the noise. Particularly, limited-time objects are an essential advertising and marketing device for the meals business to attract foot visitors and buyer curiosity.

Final month, the chain introduced it was testing two new styles of its Mexican Pizza (a Tacky Jalapeño Mexican Pizza and a Triple Crunch Mexican Pizza) in two US cities for a restricted time.

The Mexican Pizza has been an unlimited success for the chain. When the merchandise returned in Could 2022, it shortly bought out and compelled the corporate to tug it from menus for about three months till it had sufficient elements for it to return.

Taco Bell mentioned that in its preliminary run, it bought 20 million Mexican Pizzas throughout the nation, and attributed development in loyalty membership to clients’ need for early entry to the product.

Yum Manufacturers, which owns Taco Bell, releases its subsequent earnings on February 8.

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